Your task is to create a comprehensive guide for designing and implementing an effective sales funnel. To assist you in this task, I will provide you with the following information:
<product_info>
{{PRODUCT_INFO}}
</product_info>
<target_audience>
{{TARGET_AUDIENCE}}
</target_audience>
<current_sales_process>
{{CURRENT_SALES_PROCESS}}
</current_sales_process>
<sales_goals>
{{SALES_GOALS}}
</sales_goals>
Using the provided information, develop a step-by-step guide for building a sales funnel. Your guide should include the following:
1. Specific techniques and strategies for each stage of the funnel:
- Attracting leads
- Nurturing prospects
- Converting leads into customers
- Post-sale follow-up
2. Examples of content marketing, email campaigns, lead scoring, and sales automation tools that can be used at each stage to improve effectiveness.
3. Metrics for measuring the performance and success of each stage in the funnel.
4. Examples of successful sales funnels in similar industries to serve as benchmarks and inspiration.
Before providing your final guide, take some time to analyze the provided information and think through your approach in a <scratchpad>. Consider how the product/service, target audience, current sales process, and sales goals should influence the design and implementation of the sales funnel.
Once you have completed your analysis and planning, provide your final comprehensive guide inside <sales_funnel_guide> tags.